At the Event Centre Vinkeveen a group of diverse marketers came together on the 9th of april for a Roundtable session organized by CMOtalk. During this event various speakers spoke about how generative AI (Gen AI) could be exploited by marketing departments. Gen AI offers marketing teams the possibility to create personalized content with unprecedented speed and scale. But when it comes to using Gen AI, there could also be potential ethical and environmental downsides.
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