The CMOtalk + IMD Alumni Club NL seminar held at Booking.com headquarters on March 5th shed light on the transformative potential of Generative AI in the business-to-business (B2B) landscape. This report summarizes key takeaways from the event, featuring professor Amit Joshi from IMD Business School and Onno Zoeter from Booking.com, who shared their expert perspectives on the possibilities and applications of AI. The event was attended by over 150 marketers and IMD Alumni, demonstrating the growing interest in advancing marketing practices through AI.
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