At CMOtalk we bring marketing leaders together at every stage to share knowledge, challenge thinking, and shape the future of the profession, to learn from each other, share insights, and grow together to elevate marketing leadership.
Boukje Taphoorn is the former Chief Marketing & Sustainability Officer at bol, where she transformed the brand into a social media love brand and achieved B Corp certification.
As a leading marketing executive, she brings extensive experience from Google, Unilever, and Wieden+Kennedy. Boukje currently serves on the advisory board of nexeye and CMOtalk.
Advisory Board
Bas Verheijen is an accomplished executive and top marketer with a proven track record of building profitable businesses, from large corporates to launching Picnic from the ground up.
Named CMO of the Year 2026, he is widely recognised as one of the Netherlands' most prominent (retail) marketers. He combines strategic vision with hands-on leadership and deep expertise in brand positioning and digital marketing. With over 30 years of experience and more than 20 consecutive years in the Dutch BVA Top 100 Marketers, Bas also serves on the advisory board of CMOtalk.
Advisory Board
Tisha van Lammeren leads the Mass Market organisation at Odido, overseeing the Odido, Ben, and Simpel brands. She drives growth across mobile, fixed, and FMC services for both consumers and small businesses.
With a mission to challenge the market's duopoly and become the ultimate customer champion, she combines strategic leadership with a passion for impact. As a proud ambassador of 'Join Us' and 'Mind Us', she supports Odido's efforts to combat loneliness among young people. Tisha also serves on the advisory board of CMOtalk.
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CMOtalk Team
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