Joost Geurtsen

Chief Marketing Officer
New York Pizza
"We nemen onszelf nooit zo serieus en dat soort communicatie is goed om awareness rond je merk te creëren."
Fastfoodketen New York Pizza zet flinke stappen op digitaal vlak, met de focus op het eigen online platform, maar ontwikkelt zich net zo hard op merkgebied: van merkbekendheid naar merkvoorkeur. CMO Joost Geurtsen vertelt hier uitgebreid over in deze CMOtalk!


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