CMO Masterclass: Experience-Driven Brand InterfacesJune 16, 2026 | 2:30 PM – 6:30 PM
Heineken Research & Innovation Center, Zoeterwoude
Experience is at the core of modern brand leadership. Customers no longer interact through a single channel or moment—they move across a mix of physical, digital, and technology-driven touchpoints.
During this exclusive CMOtalk Masterclass—hosted by Heineken and in collaboration with Adobe—we explore how leading brands design and orchestrate their brand experience across all these interactions.
Expect sharp insights from, among others, Steven van Belleghem and Jan Bosselaers on how to stay relevant and distinctive in an increasingly complex landscape.
Why you don’t want to miss this:
- Insights into the evolution of brand experience
- Practical tools for delivering consistent brand experiences in a tech-driven world
- Inspiration from leading experts and brands
Limited number of seats available.
Are you a member? Register via the CMOtalk app.
Want to join as a guest? Send a message to
sabine@cmotalk.nl.